← All work

Case study · Branding

Rooted Youth

A youth ministry identity that grows from a single verse.

The Rooted badge, a cream tree with branches above and roots below inside a circle on a deep green field, with a small cross in the trunk

The brief

Rooted is a youth ministry brand built on one verse, Colossians 2:6-7. Walk in him, rooted and built up. Studio Roo turned that line into a badge. A tree fills a circle, canopy above and roots below, and where the branches meet the trunk a small cross sits inside the linework. The name runs across the middle, right at the ground line, between what grows and what holds.

The badge anchors a small system. A wordmark carries the verse reference, with the stem of the R breaking apart into roots. That R also stands alone as a monogram for small applications. Two colors do all the work, deep green and warm cream, so every piece from a screen slide to a t-shirt reads as the same idea. Faith that lasts is faith that goes deep.

The identity

One tree, three marks

The Rooted wordmark with Colossians 2:6-7 beneath it, the stem of the R dissolving into roots, set over the badge linework enlarged as a background pattern
The wordmark, with the badge linework blown up behind it as a pattern
The Rooted monogram, a green capital R on cream whose left stem is drawn as branching roots
The R monogram, half letter and half root system, built for small sizes
A cross in the branches, roots that hold. The whole brand is one tree.
Rooted, drawn from Colossians 2:6-7

Got a brand that needs roots?

Let's make something
WORTH STARING AT.

Start a project  ϟ See more work