← All work

Case study · Merch

Beta Theta Pi

A hand-drawn scene of campus, printed front and back on the 2025 spring rush shirt.

Front and back mockup of the gray Beta Theta Pi spring rush t-shirt, with a small chest lockup on the front and a full illustrated campus scene on the back

The brief

Beta Theta Pi's chapter at Miami University needed merchandise for spring rush 2025. Most rush shirts are a logo slapped on a blank, worn for a week and forgotten. The chapter wanted one worth keeping, a shirt that felt like the place itself.

Studio Roo drew the chapter's corner of campus by hand in Procreate and Photoshop. The back carries the full scene: the brick chapter house, students crossing at the crosswalk, hanging flower baskets on the lamppost, and a rush flyer taped to the pole. The front keeps it quiet, a small chest lockup of the Greek letters with the Spring Rush script over the top.

The merch

One scene, front and back

Front print artwork: the Beta Theta Pi Greek letters in light blue with Spring Rush 2025 in handwritten script across them
Front — the chest lockup
Back print artwork: an illustrated street scene of the Beta Theta Pi chapter house at Miami University, with students on a crosswalk, hanging flower baskets, and a rush flyer on the lamppost
Back — the full campus scene
The whole corner of campus, drawn by hand and printed on a tee.
Beta Theta Pi Spring Rush, Miami University, 2025

Got merch that needs drawing?

Let's make something
WORTH STARING AT.

Start a project  ϟ See more work