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Case study · Merch

Sparkfest

One hand-drawn festival scene, inked in a single color and printed on everything.

Purple Sparkfest 2025 t-shirt with a white hand-drawn illustration of the festival on the quad, framed by a starburst

The brief

Sparkfest is the College of Creative Arts festival at Miami University, a day where students shine on the quad. The merch needed to feel like the event itself, so instead of slapping a logo on a shirt, Studio Roo drew the whole scene by hand. Vendor tents, lawn chairs, performers, the columned building at the top of the quad, all of it under a starburst carrying the Sparkfest wordmark.

The illustration was built to print in one color of ink, which keeps it crisp at shirt scale and cheap to run on anything. It shipped as white ink on purple tees and purple ink on natural tote bags, with the 2025 date and the festival tagline worked into the drawing. Sketched in Procreate, finished in Photoshop.

The merch

One drawing, every surface

The full Sparkfest illustration in purple line work: a starburst over the quad with tents, lawn chairs, and the tagline Students Shine On The Quad
The illustration, one color of ink
Natural canvas tote bag printed with the purple Sparkfest 2025 festival illustration
Purple on natural canvas totes
Not a logo on a blank shirt. The whole festival, drawn by hand, small enough to wear.
Sparkfest 2025, Miami University College of Creative Arts

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