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Case study · Branding

Danielle Studios

A retro logo suite with a little sparkle, built for a photography studio.

A hand with pink nails holding the Danielle Studios business card, photographed with flash on a metal counter

The brief

Danielle Studios Photography needed a brand of its own. Studio Roo built the identity around a retro serif wordmark, a scatter of four point sparkles, and a script DS monogram, so the studio has a mark that fits everywhere its name shows up.

The suite covers three main marks. The colored primary sets the wordmark inside a soft diamond on a peach and lavender gradient. A dimensional version of the lettering handles light backgrounds, and a circular badge carries the monogram for the small stuff, from watermarks to the back of a business card.

The identity

One mark, three ways

Danielle Studios primary logo, black retro lettering with sparkles inside a soft diamond on a peach and lavender gradient
Primary logo
Dimensional version of the Danielle Studios wordmark in dark ink on a warm gray background
Dimensional wordmark
Circular Danielle Studios badge with a script DS monogram and sparkles reversed out of a dark navy circle
Monogram badge
The same sparkle that sits beside the wordmark turns up again on the back of the card.
Danielle Studios brand identity, designed in 2022

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