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Case study · Branding

Impact Catalyst Midwest

An event identity for Flywheel's social impact summit in Cincinnati.

Impact Catalyst Midwest badge with a line-drawn flywheel, over a dusk photo of the Hamilton County Memorial Building

The brief

Flywheel Social Enterprise Hub brings founders, funders, and community organizations together at Impact Catalyst Midwest, a summit held at Memorial Hall in Cincinnati. The event needed an identity that could stand up in a century-old venue and still read clearly on a phone screen.

Studio Roo built the system around the flywheel itself. A hand-drawn line illustration of the part sits at the center of a circular badge, with the event name wrapping around it. A slanted wordmark with a hard slash through it carries that momentum onto the main stage screen, session signage, and social slides, held together by a strong red and a soft pink.

The identity in use

One mark, every surface

A speaker on the Memorial Hall main stage under a large red screen with the Impact Catalyst Midwest wordmark
The wordmark at full scale on the main stage screen
Keynote easel sign in the marble lobby listing the speaker, time, and sponsors, with the badge tucked in the red footer
Session signage in the lobby, badge tucked in the corner
The full Flywheel Impact Catalyst Midwest lockup over a red-curtained marble archway into the hall
The full lockup over the entrance to the hall
A century-old hall, a one-day summit, and one mark that carried every screen, sign, and slide.
Impact Catalyst Midwest at Memorial Hall, Cincinnati

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