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Case study · Branding

High Cotton

A hand-drawn gift shop logo, rebuilt into a brand that keeps the door open.

The new High Cotton Gifts logo, royal blue lettering on a sky blue background with a door tucked beside the wordmark

The brief

High Cotton Gifts had a logo drawn by hand. Wobbly letters, a black door, plenty of charm. The job was to keep what made it likable, especially that open door, and rebuild it so it holds up everywhere a gift brand has to live: tags, bags, storefront, screen.

Studio Roo filled a full sheet with black and white concepts before landing on the one that stuck. The final mark sets bold custom lettering against a door that swings open right out of the wordmark. Around it sits a working system: a named color palette led by Sky blue with Royale and Sizzle behind it, a repeating wordmark pattern, and a seasonal logo that wraps the whole mark up like a gift.

The identity

From sketch to system

The original hand-drawn High Cotton logo above the rebuilt blue mark that replaced it
The original hand-drawn logo, and the rebuilt mark that replaced it. The door stayed.
The High Cotton color palette key with nine named swatches including Sky, Royale, and Sizzle
Every color in the system has a name. Sky leads, Royale anchors, Sizzle handles the fun.
The seasonal High Cotton logo, the mark drawn as a black gift box wrapped with a pink ribbon and bow
The seasonal logo turns the mark into a wrapped gift, ribbon and all.
Keep the door. Lose the wobble.
The High Cotton Gifts identity, rebuilt in 2024

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