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Case study · Branding

Case Race

A brand identity and a hand-built porch sign for a house in Oxford, Ohio where track meets tradition.

Layered Case Race sign with a sprinting beer case mascot, mounted on the front porch post of the house

The brief

Case Race is a house on Homestead Ave in Oxford, Ohio, where track meets tradition. The name was already great. It just needed a mark to match. Studio Roo built the identity around the pun itself: a beer case sprinting off the line, a wordmark set in racing lanes, and a blue to red fade borrowed from the surface of a running track. House motto: collecting tabs since '24.

The identity ran everywhere it could. T-shirt designs for the residents, a watercolor portrait of the house itself, and the centerpiece: a layered sign, cut and painted in the full lockup, now bolted to the front porch post. Mascot, lanes, and fade carry through every piece, so a joke between roommates reads like a franchise.

The identity

From artwork to porch post

Close-up of the layered Case Race sign showing dimensional painted letters and track stripes
Sign detail
Watercolor portrait print of the Case Race house resting on a red running track with the logo chalked beside it
House portrait
Case Race brand artwork with the wordmark breaking across a blue and red running track illustration
Track artwork
Collecting tabs since '24.
The Case Race house motto, painted into the brand

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