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Case study · Mural

Bolder Outfitters

A print shop's blank wall, turned into a press mid-run with the ink still wet.

The finished Bolder Outfitters mural, a carousel screen press spilling a wave of colored ink across the shop wall

The brief

Bolder Outfitters & Co prints and embroiders custom apparel from their shop in Urbana, Ohio. They wanted the space to show the trade, so Studio Roo painted the machine at the center of it: a carousel screen press with six loaded frames, each one holding a different ink and stamped with the Bolder logo.

From the press, the inks pour into one wave that rolls the length of the wall and drips toward the floor. Riley worked the design out as a digital sketch first, then scaled it up, painted it by hand in flat color and black keyline, and signed the wall under the finished piece.

Process

From sketch to shop wall

The digital design above a photo of the mural being blocked in on the shop wall
The digital sketch, and the wall in progress
Riley Johnson painting gray keyline details on the carousel press at the heart of the mural
Keyline work on the press hub
Riley Johnson signing the finished mural in black paint
Riley signs the finished wall
The press that prints their shirts now covers their wall, six screens deep in ink.
The Bolder Outfitters mural, painted by hand in 2024

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